Storming up the download charts isn't to be sneezed at, either. 'While we normally notice an increase at times when we’ve done free promotions, we don’t think it’s significant, because the game is balanced in a way that does not require any in-app purchases,' she said.īut the promotion will still boost Chair's revenues the original Infinity Blade, which costs $6, made two and a half times the sales of the week before, and $3 eBook Infinity Blade: Awakening saw an increase of about 70% week-on-week. Chair and parent company Epic may make some money out of the deal, as Infinity Blade 2 does support in-app purchases, but Mustard said Chair's not counting on it. Infinity Blade is normally $7, but was one of five games offered for free during the App Store's fifth birthday celebrations. That's three times as many downloads as the iOS-exclusive gets in a week. On Monday alone, Infinity Blade 2 attracted 1.7 million downloads. Apple fans definitely took advantage of a promotion offering free games for iDevice, with Unreal Engine poster boy Infinity Blade 2 attracting whopping numbers.Ĭhair Entertainment's Laura Mustard told AllThingsD the game was downloaded 5.7 million times during the promotion.

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